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“I’m Serena and I like to be different” – Serena Williams boasts as she partners with Nike

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Serena williams partners with Nike

 

After partnering with Nike, Serena Williams is to launch her own clothing line on 1 September.

 

 

Her main objective of the clothing line – Serena Williams Design Crew (SWDC) – will be to produce clothing that doesn’t conform to the norm.

serena will

 

 

 

 

“When I walk onto the court, I always want to stand out. I’m Serena and I like to be different. I like to take risks when it comes to design,” she announced.

 

 

“The world isn’t just one color. We come from different origins and we all think in a different way. When you put all that diversity together, can you begin to imagine all the amazing things that can be done?”

Serena Williams miami house 2

 

 

 

 

 

 

The first SWDC collection will include footwear, sportswear and street-wear inspired by Serena.

 




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