Kevin spoke about his entire run in the wrestling business from his initial start in the business and his in ring career, right up through his time working as the booker for World Championship Wrestling during the Monday Night Wars, and beyond.
Kevin Sullivan also discussed his relationship with Vince Russo and Ed Ferrara , Hulk Hogan‘s heel turn, and much more!
The interview can be heard in its entirety here:
Chris Benoit, Eddie Guerrerro, Dean Malenko, and Perry Saturn jumping to WWF when he was named booker of WCW in January 2000:
“…I think it might have been personal, it probably was personal. I just made on of them World Heavyweight Champion, and it takes a lot of balls to ask did Vicious to lose to a guy that is five foot six…but, they felt that I was going to do something, or they didn’t feel comfortable, or they got an offer from Vince…
I really believe that it was either me or them, and the company stayed with me. If I was the guy running the company! I don’t know if I would’ve done that.
I think it was a personal problem, but I didn’t take any problems at work personally. Plus, I knew they were the best talent that I had, why would you sh*t where you eat?
I can dislike somebody, but when it’s business, put it aside…when you put the World belt on one of them and then the next week you are going to put the tag belts on them, I think I gave the olive branch as much as I could.
I think they had made their minds up…plus, prior to me coming back I think they had their minds poisoned by the other two, Russo and Ferrara…”
His relationship with and his thoughts on Vince Russo and Ed Ferrara when they were hired and came into WCW as the head writers: “
…Did I work with them? No, I just sat there and listened to them. I was smart enough to understand what they were trying to do.
I went to J.J. (Dillon) and I said, “Do you know what they are laying out?”…A cartoon series, they are going to try to sell a television series based on wrestling. He said, you’re right.
Nobody could have been that stupid, and usually I’m more diplomatic than that…Did that stuff pertain to anything that had to do with wrestling? Burying Ric Flair in the desert? That wasn’t Freudian, burying him and leaving him and the young guys taking over?…
I remember turning to Arn Anderson one day and saying, this isn’t even a bad independent…you take Goldberg and make him heel for no reason, then you take an actor and make him World Champion, then Russo becomes World Champion, and they knock Dusty about his ego, please. I just look at that era and say, wasn’t anybody paying attention to the farm?…”
Knowing almost two years before the formation of the nWo that he would plan to turn Hulk Hogan heel: “…Hogan came to me, and he said, can you get us there? I said, I can take you to the promised land, just give it to me. So, the Dungeon of Doom was created to relax Hulk.
I was going another way, I was going to hardcore, the nWo came along later…but I knew to get Hulk’s trust I had to feed him characters like the ones he was used to beating in New York.
People ask, why did you do that?…I did this on purpose so that Hulk could relax. In my head, I was turning him heel two years prior to when he did…I seen people, people started booing him, say your prayers, taking your vitamins and they started cramming it down.
Then it just started getting worse and worse. So, the only thing I had to figure out, is I have to get this guys trust so I can switch home heel, but it’s going to take a long time…”